Fiandre, an esteemed name in Italian ceramics and a proud member of the Iris Ceramica Group, has unveiled a spectacular makeover of its FAB Fiandre Architectural Bureau showroom located in Castellarano, Italy.
This impressive renovation, led by the visionary team at Area 17 Architecture and Interior, transcends the concept of a conventional exhibition space.
It showcases a welcoming and adaptable environment designed to inspire exploration and foster connections, perfectly reflecting Fiandre’s dedication to providing high-quality, customized ceramic solutions that embrace uniqueness.
Transformative Design
Launched in 2023, the renovation has transformed the showroom into a generous 2,300 square meters of light-filled space where the lines between the interior and the beautiful natural surroundings blur seamlessly.
The innovative design by Area 17 captures the spirit of Fiandre, resulting in a vibrant and flexible venue ideal for events, exhibitions, and product presentations.
The design ethos positions FAB as a dynamic, living space brimming with experiences and emotions, poised to welcome and engage visitors.
It emphasizes the need for a setting that not only showcases the versatility of ceramics but is also adaptable to the fast-paced innovation inherent in the company’s culture.
Architectural Highlights
At the center of this revitalized showroom is an eye-catching internal square topped with a grand glass ceiling.
This architectural element invites a play of light and shadow, allowing Fiandre’s ceramic collections to shine as colors, patterns, and luminosity dance together.
A focal point in this area is the Tribute100 collection, a modern twist on Fiandre’s renowned Serie 100, transformed into a cozy lounge for guests to relax and enjoy their surroundings.
Adding a unique touch, the reception area includes an integrated bar that sets a relaxed yet elegant mood for all who enter.
Drawing inspiration from contemporary retail settings, the presentation of Fiandre’s ceramic samples resembles gourmet treats, with materials artfully arranged like sandwiches in stylish packaging.
Larger ceramic pieces are ingeniously displayed to mimic ice creams in freezers, playing up the inviting atmosphere and transforming the experience into something whimsical and unforgettable.
Practical Innovations
One of the showroom’s standout features is a sculptural arcade that guides visitors through a series of exhibition spaces and niches.
These areas provide an in-depth look at Fiandre’s cutting-edge innovations, including Hypertouch® smart surfaces and the customizable DYS (Design Yours Slabs) option.
This arcade serves as a key architectural element that fluidly connects the diverse zones of the showroom.
Beyond its visual allure, practicality plays a significant role in the showroom’s design.
A versatile meeting space is available, capable of hosting up to 100 people comfortably.
Surrounding terraces seamlessly connect to the bar area, enhanced by an automated curtain system that boosts the venue’s capacity for hospitality and collaborative gatherings.
The thoughtful design by Area 17 creates an environment that intertwines work, social engagement, and relaxation, ensuring that the FAB showroom is a true center for creativity and inspiration.
Source: Designboom